Direct marketing

By | Tuesday January 17th, 2017

Today in some States there is the opt-out option for the use of public data for the purpose of direct marketing. In some case, data subjects need to declare their right not to be called on telephone numbers on public directories.

The new Privacy european regulation (GDPR) does not allow this procedure. Explicit consent need to be given by data subjects for the purpose of direct marketing.

We will see what will happen. I.e. if maketing companies will say that “telephone numbers are not personal data”. Maybe this problem will be resolved in future ePrivacy regulation (now in “proposal by Commission” state).

Thanks to Pierfrancesco Maistrello for its help in writing this post.

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About Cesare Gallotti

More than 15 years of experience in information security and IT process management. Italian representative in ISO/IEC SC 27 WG1 international meetings for writing ISO/IEC 27000 standard family. Activities in Italy, Europe, Asia and Africa, for companies of various sizes and market sectors. Consultancy, training and audit for: information security, quality, compliance with legal requirements (Personal Data Protection, SOX, etc.), compliance with international standards (ISO 9001, ISO/IEC 27001, ISO/IEC 20000, ISO 22301, etc.), and processes improvement.

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